ABC Companies Spearheads Unprecedented Motorcoach Industry Rally
- May 11, 2020
- Posted by abcmarketing
- Comments Off on ABC Companies Spearheads Unprecedented Motorcoach Industry Rally
After seeing and listening to so many small business owners devasted by the COVID pandemic, ABC Companies was inspired to create a concept that would help them have a big voice with government. What initially began as a proposal shared with ABA and UMA, later married up with a very similar vision shared by the Ohio Motorcoach Association and the MR4A (Motorcoaches Rolling for Awareness) movement was born. Other key contributors including DATTCO and DC Trails quickly jumped onboard and helped to formulate ideas and strategize how bring the biggest industry social media “meet up” in history to life.
“The event coordination is being led by an all-volunteer group of individuals from multiple disciplines within the industry”, said Thom Peebles, Vice President, Marketing, ABC Companies. “When Roman Cornell (ABC President and Chief Commercial Officer) and I first developed the concept, it was simply to help our industry get back on the road. ABC and the Cornell family have long believed that taking care of customers takes care of everything else and we couldn’t just sit back and watch our industry, customers and friends be decimated by these shut downs”. According to Peebles, following the first meeting with ABA and UMA they were introduced to the President of the Ohio Motorcoach Association, Ben Bolog, who is an independent multi-generational operator and President of US Coach Tours. Bolog was also simultaneously developing the same concept ABC had brought to the table. All parties quickly recognized the obvious synergies of bringing ABC and OMA together. As the teams synced up, the idea took root and all became hyper-focused on determining what it would take to pull it off. After consulting with different operators and associations, it was clear that the industry was primed for the idea and needed a method to funnel into action. The initiative was agreed to, named and a website set up all in the same day. Since that time, Roman Cornell has generously contributed many staff members including Peebles who is spearheading much of the effort, to bring this event to life. Since the concept’s inception, key industry leaders including MCI, Prevost, and other OEMS have all contributed at various levels to ensure that the event accurately represents the industry as a whole and its many customers served. “This is the kind of grass roots movement my grandfather Clancy Cornell would have gotten behind and I think he would be proud of ABC working so hard and at this level to help our customers and their businesses. Making customers and our industry our priority is what makes ABC what it is today”, added Cornell. “When this pandemic first hit, I challenged my team to truly understand how we could help our customers and our industry as a whole. Since then, we have launched our CLEANS initiative of products and services to clean and sanitize motorcoaches and provide support elements to get the traveling public back on our customers coaches. When the concept of bringing miles of motorcoaches to D.C. as rolling billboards to educate and garner government and public support, in a way that was positive, I was all in”, he said.
“We think this will be the largest meet up in our industry’s history and we’re truly humbled to be a part of it. We look forward to seeing so many of our friends and operators on the road, as we roll together during the ultimate social distancing, awareness raising event”, concluded Peebles. ABC companies will be posting daily updates about the MR4A Event at: www.abc-companies.com and #dontmissourbus #busesmoveamerica #motorcoachesrolling4awareness #rolling4awareness #R4A2020. All industry participants and stakeholders are also encouraged to continue to post stories, videos, and pictures on our Facebook group page https://www.facebook.com/groups/806295186562891/
ABC Companies is a leading provider to the transportation industry with diverse product and service offerings that cover a full spectrum of operational needs including new and pre-owned full-size highway coach equipment along with transit specialty vehicles. ABC supports customers with a comprehensive after sale service network for service and repairs, collision services, extensive OEM and quality aftermarket parts needs for transit, motorcoach and heavy-duty equipment from ten strategically placed locations throughout the U.S. and Canada. Additionally, private and municipal financing and leasing options are available through the company’s financial services group – one of the largest financial service providers within the industry. For more information, contact ABC Companies at 800-222-2875 or visit the company web site at www.abc-companies.com